Monday, August 30, 2010

Optimization process on the website

Website Optimization is a systematic project, not easy, and requires a lot of accumulation and attempt, we need a systematic process and work system in order to be more effective, here on the website optimization process summed up, for your reference The first step, the site orientation: Needless to say, a goal best, there is no objective need to make their own assessment.The second step, the domain name choice: on this point in my previous article also mentioned as possible choices of rice containing keywords, weight is not high. But the same circumstances, there will be a slight advantage. A short, easy to remember, relevance, Pinyin or English meter, and the old domain name selection criteria.


The third step: the network to streamline the optimization process: reduction of burdensome code, improve the efficiency of the program. Js program code related to all package calls, the css style is also called the style sheet with the structure, in addition to architecture is conducive to search engine div + css format.Step Four: keyword selection: for site location, select the efficient and targeted keywords, the scope can not be too broad nor too narrow, keywords area remember not to pile keywords. According to recent observations, keywords are less important, usually around 3 or better.

Step Five: key, title Description: This is more important, the general format we write the title, keyword 1 keyword 2 keyword N add your site name, title, description of not more than 28 characters is appropriate, more will not show, so it will dilute the keyword weight. Secondly, the description of the region, where the region will be presented to the searcher directly in front of the first, that the site where they can have a more intuitive understanding of those who are searching the site selection criteria, so here's the key you want to highlight your words, long tail keywords long tail long tail ... ... and your company and contact information so simple, but the need to control in 108 words or so.

Step Six: keyword layout: This is the critical step, the keyword density should be reasonable, the new station control at 4% -% 5. Arrangement with top to bottom, left to right in principle, the rest of the natural distribution, once again stressed that no malicious accumulation. All pages as a home treatment to smooth the interface between the upper and lower page. Not create access to higher level sub page can not return to the situation of the page.

Step Seven: Content Development: to each article are taken seriously, insist on original, rational selection of appropriate titles, keywords in content to a reasonable distribution of the principle of repetition from top to bottom, the statement clear, otherwise it will affect the user experience. In this way, each article can bring you unlimited traffic. 

Part VIII: Building external links: Links require careful management, the site makes the illegal kind, long-term down the right and was promptly removed K sites, cheat sites deleted. To the manufacture of man-made chain, such as the promotion of soft paper, published a good article with the copyright information. Group set up a blog to create outside the chain and so on. How many outside the chain weight relative to the google account for a considerable part. Outside the chain-building is essential, be taken seriously.

No comments:

Post a Comment