Wednesday, July 28, 2010

Apple's iTunes policy to the magazine publisher to bring disturbance

Introduction: Foreign media today published an article that Apple does not allow the "Times" belongs to Time Inc. (Time Inc.) Sales iPad version of "Sports Illustrated" application, but asked Time Inc. iTunes sold separately through each of the magazine. The industry believes that apples such a policy would bring trouble to all magazine publishers.

The following article in the main content Time Inc. had hoped to iPad application as a sign of the company's future. However, the dispute between Apple has made the company was disappointed. Time Inc. Apple is not approved by subscription sales and management of the iPad application, which made the company by surprise.

Sources said last month, Time Inc. plans to launch "Sports Illustrated" iPad application subscription version. Through this application, users can download the magazine in iTunes, but will report directly to Time Inc. paid. Nevertheless, Apple rejected at the last moment this application, a separate sales force for each of Time Inc. magazines, so that iTunes sales in each period, played an intermediary role.



Apple's decision to make Time Inc. executives, "crazy", they tried various ways for the subscription-based model of Apple's approval. Some even suggested that Time Inc. be removed from iTunes, all the applications.
Whether or digital magazine issue paper version of the Journal, subscription-based model of the Time Inc. magazines and other publishers are very important. Such a model can bring recurring revenue, while for publishers to provide valuable data.

If you can grasp the situation of the number of magazine subscribers, publishers can also be digitized versions of paper-based version of magazines and magazine bundling, thus bringing more value. For example, Time Inc. free of charge or at very low discount to the paper version of "Sports Illustrated" to provide digital subscriber version of the Journal.

Currently, Apple has not approved any of the issuer to provide subscription application. But before the Apple iPad, Apple and Steve Jobs (Steve Jobs) has been in contact with Time Inc., hopes the company launched applications for iPad. Time Inc.

executives said the companies contacted in the course, Apple has introduced Time Inc. agreed to subscribe the model. Between the two companies is not what happened subsequent to the outside world know. Industry speculation that Apple will worry about publishers subscription model for access to consumer data. There is also speculation, Steve Jobs is very interested in the field of digital magazine and hope that by himself to control the market.

Time Inc., the event's official statement for the semantic ambiguity. The company said: "We are working with several partners and potential partners to collaboration hopes to provide application later this year within the subscription service." And Apple also did not give a clear statement against the matter. Apple currently allows Amazon and "The Wall Street Journal" and other application developers to charge users directly, which makes the case more complicated and confusing.

Some competitors, Time Inc. has been submitted to Apple's subscription-based application. Hearst newspaper said it plans to apply for Esquire magazine and Oprah launched subscription service, both applications will be available later this year. But this is not a traditional subscription, but a sale of more magazines, iTunes will continue to be divided into 30% of total sales.

(John Loughlin), said he not satisfied with Apple's practice, but only to do so. He hoped that Google and other companies from competing to force Apple to make concessions. Another major magazine publisher Conde Nast has not mentioned that the relevant plan, but acknowledged that at present there are a number of subscription-based application. The company's president Bao Bosuo Wahlberg (Bob Sauerberg) that will give more details next month.

No comments:

Post a Comment