Thursday, July 29, 2010

Black hat SEO methods

Consists of: waste index and cover-up

Waste Index (Spamdexing) refers to technologies through deception and abuse of search algorithms to promote irrelevant, mainly business-oriented website. Many search engine administrators consider that any search engine optimization form, which aims to improve the site's page ranking who are garbage index. However, over time, the industry developed a public opinion which is what is not acceptable for a station search engine rankings and traffic results means.

Because search engines operate in a highly automated, site members can often use some search engines have not been recognized means, and methods to promote the rankings. These methods often unnoticed unless the search engine employees visit the site and noted unusual activity, or ranking algorithms on the site lead to loss of a small change in the past obtained a high ranking. Sometimes some companies hire consultants assess the competitor's site optimization, and "immoral" to search engine optimization report.

Waste index often legitimate, are not involved in search engine optimization techniques to deceive confuse. Refuse to focus on to the site index to get more exposure, not their use of key words, which led to unsatisfactory search results; In contrast, optimizing the focus on the ranking they want, based on a specific target keywords ; This led to a satisfactory search experience. When these bad rubbish index was found, the search engine will be of those found to optimize the use immoral means to take action. In February 2006, Google removed the BMW Germany and Ricoh Germany station station, because they used these methods.

Camouflage (cloaking) is simply, webmasters with two different version of the page to achieve optimal results. A version only for search engines to see a version of the posters. Search engines that this is not normal, if found, the site will always be from the search engine was removed from the list.

Keywords secret word (hidden text with keyword stuffing) is another way to deceive search engines.  Usually refers to the set key words of the same color and page background colors, or through the css hidden attribute (hidden characteristics) to achieve optimal results. Once Google found this, also suffered from the site removed from Google's database.

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