Thursday, July 29, 2010

How to analyze competitors SEO

Good site for keyword ranking, the correct analysis of competitors, in the whole search engine optimization projects, is a more important aspect. How to find the weak links in the competition, the right to know their strengths, such analysis can give SEO a good competitive situation, in fact, the entire research process to implement a major project for the SEO value, you can analyze the opponent's strengths, how These strengths have been used for the absorption and increase website traffic, websites have their own weaknesses, to establish a catch-up target than the first one to how to maintain easy.

SEO analysis of competitors generally in the following ways:


  • Article Content
  • Map out effect
  • Whois Information
  • Use a variety of js files
  • Website robot.txt file
  • The importance of evaluation within the industry
  • The number and quality of external links
  • Web site content updates in each column strength
  • Web site with more relevant comparison
  • Text background, site structure frame, style sheet
  • Home and other related pages, directory depth
  • Simulation Spider (Web crawler) capture the effect of
  • Google's PageRank rating, Alexa ranking
  • Web site content in text, the language of effective customer conversion rates
  • The performance of various search engines, such as: your page, the page display rate, keyword ranking , etc.
  • Keywords efficiency, such as: keywords appear locations, keywords frequency, keywords phrase of choice

SEO project implementation, it is very cumbersome and complicated thing, in terms of SEO for the process, need to have good strategies and methods to guide the implementation of the project must also consider the overall situation, to find balance. More analysis of the final ranking of the site search engine optimization results better.

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