Tuesday, July 27, 2010

how mobile applications against Apple and Google alliance

Recently, committed to creating open application platform, telecommunications companies Union Wholesale Applications Community (WAC),  today announced that Union as a business entity set up, and announced the organization's leadership and the Board of Directors.  WAC At the same time, WAC also announced JIL (Joint Innovation Lab) merger. Google Mobile Alliance against the merger of the two, the industry believes that the merger of the two alliances of mobile applications, mainly for the mobile Internet with the current rapid development of Apple and Google competition. WAC JIL ,Google? Before then fragmented nature of the WAC and the JIL, after the merger really against Apple and Google?

From the merger of WAC and JIL itself, it seems that the explanation was not made before the fragmented nature of both the desired results. To know the WAC this year, was formally established in February, while the JIL set up earlier, but they advocated the unity of the open application platform, development, deployment and marketing applications (similar to the App Store) has been very slow progress, and even If not, then this merger, the industry few people know of the existence of WAC and JIL.
WAC JIL Speaking of WAC and JIL's core, that is, an open application platform and the application of domination (such as smart phones), I think that from a technical point of view, the difficulty is not small. Even if the technical point of view there is no problem, For developers, developing cross-platform applications, than the one platform for the application of high costs, the mobilization of their enthusiasm, WAC, and JIL market now is still not enough proof of For those developers themselves attractive enough.

In addition, the WAC and the JIL is advocated with the development of some of today's mobile Internet incompatible. See today

on behalf of the mobile Internet development in the smart phone market, the top five vendors, the basic are their own operating system and its applications store. iPhone ,RIM Some even have their own hardware products, such Apple's iPhone, RIM BlackBerry, Nokia. Together with their own hardware store operating system and application support is the formation of differentiation between firms compete with each other the key, since the iPhone is the beginning, operators feel the pressure of one of the main. Google But if the original intention in accordance with WAC and JIL, or at least contrary to the main terminal manufacturers of these strategies, it is no wonder, in the WAC and JIL does not appear in Apple, Google and other major smart phone manufacturers these names join is basically smart phone market in the second-tier vendors, such as LG, Sony Ericsson and so on. This means that the combined Union still can not escape the mainstream smart phone makers marginalized.

The third is between the WAC and the JIL, if prior to its merger, the industry will for the owners of a number of world-class (24) WAC telecom operators made it faces internal interests and co-ordination, then, after the recent merger This coordination of benefits from within, not only still exist, and with the increase in the number, the future may also expand. In addition, after some mainstream telecom operators already launched their own application store next to them in accordance with the WAC if the norms and requirements to develop, sell when the stores with their own interests of existing applications, how divided is the most reality.

App Store Google Android Market Fourth is the telecom operators for the Apple App Store and Google Android Market's success (number of applications and downloads) envy, and hope that through their own application store to to earn money. App store Google Android Market WAC JIL ,App Store Google Android Market But do not know whether the WAC and JIL clear, such as the size of Apple's App store, its share of total revenues is still very small, and Google Android Market applications nearly 80,000 kinds of mostly free, it is almost zero start of the WAC and the JIL, If you want to achieve significant revenue in the future, then substantially beyond the Apple App Store and Google Android Market is a must, and can go beyond what the reason is?

WAC JIL Google WAC JIL The fifth is in the WAC, and some members of JIL as Apple and Google are also partners in the sales and use their smart phones, once the WAC and JIL release its own open platform and applications, is bound to impact and the interests of these partners , how can the trade-offs, I am afraid it is the puzzled pieces of things.

WAC In summary, I believe that WAC has two mobile applications and JIL Union merger, before converting to change the independent combat "much less, not more rain" situation, on the contrary, may make their presence before contradictions become more prominent. In this case, they also released an open platform and applications What is the purpose? Is not willing to make to cover up their own "Official Road" embarrassing situation and take a symbolic move it? Google ,If so, mobile applications alliance to fight against what is not Apple and Google, but fear their control is weakened in the past, from the look, This time of the merger, strong smell of smoke and mirrors. 

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