Wednesday, July 28, 2010

HEDY defection high-profile marriage of AMD Intel

HEDY to the newspaper declared, "rehabilitation" after Intel, AMD could become the brand of this nutritious homemade chicken soup? July 27, HEDY AMD announced a high profile in Beijing initiated a comprehensive strategic cooperation.According to report, although in the desktop market, AMD and Intel are evenly matched, but in the notebook market share with Intel, AMD is not a heavyweight on completely. In the OEM manufacturers, the first-line international companies appear more and more notebook product line AMD chip, and Founder, with the side, Haier and others, Intel is classified as second-line LOCA LOEM brands are the sidelines, AMD order to counter the war notebook victory, support for more domestic OEM is undoubtedly an important bargaining chip.


HEDY high-profile alliance with AMD

A few weeks ago, Hedy Chun Biao, Mao, vice president director of this newspaper repeatedly exposed to the unspoken rules expected PC industry, including Intel to bundle a variety of PC makers, Jin and Yuan policy to curtail the industrial chain, had an interview with Mao position, "it is time Intel to kick a drug addiction. "

Announcing the "drug" a few weeks after Intel, AMD and computer makers announced in Beijing the day before yesterday seven-up a comprehensive strategic cooperation. "As long as AMD released the chip, regardless of high, medium, low, seven-up will be fully implemented, AMD will surely become a seven-up a strong support group."

As early as three years ago, seven-up on the desktop with AMD collaborated on the move early this year, seven-up using AMD chips in notebook idea, "was quietly tier companies are beginning to use AMD chips, only the second-tier domestic firms also in the dead carry. The two sides announced a collaboration to date between AMD and local OEM manufacturers the most comprehensive and complete product line of cooperation. Jun Biao, Mao introduced by AMD platform, reach the same performance than the Intel Core notebook cheaper yuan each, to seven-up, for example, low-end full-featured notebook, low to more than 2000, while the 14-inch mainstream all-plus standard definition of high-end DX10 also more than 3000 yuan this.

CPU brand weakening
AMD Vice President Xiaoming Pan think, PC buying habits are changing the industry, the hardware configuration by the application experience to the attention shift "in the past consumers are concerned about the CPU speed, frequency, etc., and now users are more concerned about is the use of the attainable features such as high-definition can not smooth, the speed to play 3D and so on.

CPU brand OEM manufacturers weaken give greater autonomy, Apple iPad hot, but not many people are concerned about who their internal use of the chip, more and more PC-based smart phone functions, but the phone companies still have their own pricing, rather than the chip provider. Chun Biao, Mao had said in an interview, "Successful enterprises must have a product-based pricing."

"Domestic notebook manufacturers now carry Intel death but be profitable, no way to achieve competitive differentiation," Chun Biao, Mao said, the last station machine era, selling PC with turnip greens sold almost, true innovation is difficult, Intel's dominance The release rate of the hardware, OEM companies are only waiting for CPU upgrades, and inventory management to form by differentiation. No matter what PC makers win, Intel and Microsoft are all winners.

HEDY as the bullet down the domestic manufacturers also see the laptop era has changed the supply chain opportunities, "Localization of notebook supply chain more and more obvious, and this is the confidence we have persevered, who would have thought would be the last domestic cell phone have today an excellent situation. "

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